Our room design enables students to experience key Industry 4.0 retail processes. In addition to illustrating retail-related elements, the Retail Lab also enables work to be carried out on current research issues and practical projects in collaboration with corporate partners. In this way, the Retail Lab allows underlying theory to be linked to exemplary applications and practical experience, while also laying the foundations for ongoing applied research and collaborative projects with retail and industry.
Field of Innovation
Contact Name: Prof. Dr. rer. pol. Marc Knoppe